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Marketing Resource Management (MRM)

 

Companies are spending more than $600 Billion each year on marketing services, packaging, collateral design, advertising campaigns and event sponsorships.

Much of this is managed in an ad hoc and uncoordinated manner, utilizing e-mails, spreadsheets and other rudimentary tools.

The result is marketing inefficiencies in terms of increased costs, time-to-market delays and weakened brand value. At the same time Marketing executives are being challenged with improving marketing effectiveness and with doing more with less.

MRM software offers the solution that is needed to deliver efficient planning, management and execution of marketing operations. Assetlink 5.7 is the most comprehensive and easy-to-use MRM solution available, can be deployed quickly and gives real Return on the investment.

 

With more than 6 years of development and deployment already done you will be buying a stable and proven solution.

 

TEEC Provides Sales, Deployment, Training & Integration for Marketing Resource Management software from Assetlink and is a specialist in Marketing Automation technologies.

 

Scottish Enterprise is one of the most recent clients to buy Assetlink.

 

To review their methodology behind the choice visit Scottish Enterprise